Estrella Damm y Leo Messi

Carolina del grupo Damm nos ha hecho llegar el nuevo anuncio de Damm que tienen este año como protagonista a Leo Messi:

"Estrella Damm, Patrocinador Oficial del FC Barcelona, presenta una nueva campaña de televisión vinculada a este patrocinio en la que Leo Messi es el protagonista. En línea con el spot del año anterior, que se centraba en el testimonio de Thierry Henry, Estrella Damm se ha fijado en una anécdota real alrededor del fichaje de uno de los cracks del primer equipo del Barcelona: la firma del precontrato de Leo Messi con el club en una servilleta de papel en una terraza de Barcelona.

Esta curiosidad y el estilo de vida del mediterráneo son los ejes de la nueva campaña que nos descubre parte de la cultura mediterránea. La vida en la calle, los encuentros con amigos en las terrazas o el hecho de utilizar servilletas de papel para escribir contratos, proyectos o declaraciones, son hechos cotidianos que a menudo se acompañan de una Estrella Damm.

A través de estos momentos se muestran los valores y la forma de ser de la gente del mediterráneo que tanto gusta a los recién llegados."

1995(ii)

Elephants

Both strength and individuality were articulated in the Canadian campaign. The usually long format lent further visual impact.

1995 (i)

Barbells

Both strength and individuality were articulated in the Canadian campaign. The usually long format lent further visual impact.

Evolution

Abbott Mead Vickers. 2005. Anuncio ganador del Festival de Cannes 2006.

1993 (ii)

Malaysia — Peninsula

Another GUINNESS® beer poster from Malaysia, this time reflective of the style and culture of the Peninsula region.

1993 (i)

Malaysia — Sarawak

The Guinness company makes use of separate advertising campaigns in Malaysia to reflect the cultural and ethnic differences of three regions: Peninsula, Sabah and Sarawak. In this poster the model wears a traditional Sarawak costume.

1989

Label Pour

This unusual graphical approach shows exactly what to do – take the bottle and pour it into the glass.

1969

For years, ads for GUINNESS® beer had been positioning the product as a reward for hard work – this adds a comic twist.

Agency: J Walter Thompson
Market: UK

1968

Hello GUINNESS®. The GUINNESS® beer appears to talk back to the consumer in this enameled sign from Cameroon in the late sixties.

Agency: Lintas
Market: Cameroon

1967 (ii)

This introduced the distinctive Waterford tankard to GUINNESS® advertising, as the product emphasis moved from bottle to draught in mainstream advertising.

Agency: SH Benson
Market: UK

1967

From screen to print, this poster picked up on the cinematic split screen technique popular in the Sixties, rather than using the more traditional single image.

Agency: SH Benson
Market: UK

1966

SH Benson designer Bruce Hobbs came up with the first of many visual gags by morphing the GUINNESS® brand name. Later campaigns, including ‘Guinnless’ and ‘Genius’ followed suit.

Agency: SH Benson
Artist: B Hobbs
Market: UK

1964

This poster introduced a new typeface – the Hobbs-face – for the copy, which echoed the ‘Wanted’ posters of the Wild West.

Agency: SH Benson
Market: UK

1961 (ii)

Very much of its era, the simple graphic elements of this poster combine humour and message brilliantly. Unwind with a GUINNESS® beer.

Agency: SH Benson
Artist: T Eckersley
Market: UK

1961

The last in a legendary series. Gilroy’s glorious beasts were beginning to look a little dated, so it was time to retire them and send them back to the zoo…

Agency: SH Benson
Artist: John Gilroy
Market: UK

1960 (ii)

Abram Games took a powerfully graphical approach to announce the fact that, by the 1960s, five million servings of GUINNESS® beer were being enjoyed daily.

Agency: SH Benson
Artist: A Games
Market: UK

1960

In one of Gilroy’s last works for the Guinness company he adapts his famous ‘Man with a girder’ to reflect the endline in a parallel tv campaign: “No wonder five million Guinnesses are enjoyed every day.”

Agency: SH Benson
Artist: J Gilroy
Market: UK

1958

Girl power – one of the few posters drawn by a female artist. Look at the detail of the hand behind the harp.

Agency: SH Benson
Artist: Victoria Davidson
Market: UK

1957

Innovative and ingenious, the rough for this poster was sketched-out on the back of a bus ticket by the artist Abram Games. In spite of its humble origins it went on to win design awards around the world.

Agency: SH Benson
Artist: A Games
Market: UK

1956 (ii)

Gilroy’s influence is loud and proud in this poster by the artist Lander – right down to the use of solid typefaces.

Agency: SH Benson
Artist: Lander
Market: UK